New Commercial Ad From Enerjisa Enerji: Darkness Warriors

Enerjisa Enerji, one of the leading electricity distribution and retail companies in Türkiye, operates in 14 cities with its more than 11,000 employees, together with its customer solutions and e-mobility business lines. The company sustains its field operations 24/7 to ensure continuous access to energy and offer its customers an uninterrupted experience.

Field teams, a key component of these operations, function in tough environments, facing heavy snowfall, extreme heat, rugged terrain, high-voltage lines, and in areas affected by disasters to ensure the continuity of life. These efforts, performed in a race against time and deemed one of the most dangerous professions, ensure the uninterrupted flow of daily life while relighting cities.

In its new commercial ad, themed "Darkness Warriors," Enerjisa Enerji focuses on these unobserved efforts. The film depicts the teams who step in during power outages, dispelling the darkness, from the perspective of a child. The story underlines not only the service offered but also great responsibility and dedication.

Enerjisa Enerji has the purpose of making the courage, resilience, and critical role of the teams that ensure the continuity of energy visible via ‘Darkness Warriors.’ Focusing on the story of people behind the vast operations of the company, the commercial ad emphasizes that energy is basically a team effort.

Enerjisa Enerji has promoted this mentality in its brand identity and renewed its logo. Placing its vision of “A Better Future For All,” which was introduced in 2023, to the core of its business strategy, the company has the goal of being more than just an energy supplier but an organization that adds value to people and the future through its new logo and ‘A Better Future’ slogan.

CREDITS

Advertiser: Enerjisa Enerji A.Ş

Advertiser Officials: Göktürk Demirel, Yeliz Yalçınkaya, Ceren Özyavuz, Tolga Tunç Ayalp, Melisa Çamkeser

Advertising Agency: TBWA\Istanbul

CCO: Sami Basut

ECD: Mesut Koçarslan, Serdar Güngör

Creative Director: Orkun Süslü

Head of the Creative Group: Gizay Samancı, Hilal Erdem

Copywriter: Baran Özen

Art Director: Ali Ufuk Özgül

Managing Director: Tuğyan Çelik

Deputy Managing Director/Business Development Director: Ömer Üstündağ

Brand Group: Gamze Koldan, Bahar Kılıç, Selin Erkek, Damla Kaya

CSO: Toygun Yılmazer

Strategic Planning Team: Yunuscan Hisimcil, Can Kökoğlu

Agency Producer: Nilay Meltem Ciğit, Mert Adabaş

Optimization Team: Neslihan Gücüm, Gözde Bilir

Production Company: PTOT

Director: Ozan Açıktan

Music: Erdem Helvacıoğlu

Postproduction Company: Roots

AI: Novus

Mediums: TVC, Digital, SM