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Enerjisa Enerji becomes the most valuable 30th Brand in Turkey as the only representative in the sector

Enerjisa Enerji, the leading company in electricity distribution and retail sector in Turkey, increased its last year’s ranking of 34 to 30 in the strongest brands list prepared by Brand Finance, a global pioneering independent brand evaluation consultancy company. Achieving a 3.2% increase compared to the last year, Enerjisa Enerji’s brand score was defined to be A+ and its brand value was updated to be US$181 million. The most significant factor in the achievement of Enerjisa Enerji, the only representative of its sector, was stated as ‘making the required investments to get stronger and creating a positive perception in the eyes of the stakeholders.’

Enerjisa Enerji, the pacesetter in electricity distribution and retail with majority of its shares belonging to Sabancı Holding and E.ON, became the 30th company, by an increase of 4 ranks compared to the last year, in the Top 100 Most Valuable Brands in Turkey list, published every year by Brand Finance, a pioneering, global, independent, brand evaluation consultancy company. Achieving a 3.2% increase compared to the last year, Enerjisa Enerji increased its brand value from US$175 million to US$181 million. As the sole brand of its sector in the Top 100 list, Enerjisa Enerji also improved its brand score from A to A+.

Preparing 5000 brand ranking lists and publishing 100 reports for the sectors every year, Brand Finance considers if brands make the required investments to strengthen their brands, if they create a positive and demand triggering perception in the eyes of the stakeholders and if they achieve to reflect the perception to financial outcomes, while preparing the most successful brands list.

Stating that improving the ranking in Brand Finance list was a pleasant development for the company, Murat Pınar, CEO of Enerjisa Enerji, remarked, “We are glad to be listed in the top 30 of Brand Finance list. The achievement is more important to us this year than the previous ones, because we are more than happy to strengthen the trust of our customers during the unprecedented pandemic conditions, which resulted in an increase in our brand value. In this regard, we continue our operations by adopting a technology and sustainability-oriented strategy in electricity distribution and retail sector, which has a high growth potential in our country. Thanks to our investments, we bring the processes related to our services to perfection and develop new business models for the benefit of our stakeholders.”

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