Enerjisa Enerji becomes the most valuable 21st Brand in Turkey with its US$ 222 Million brand value

Enerjisa Enerji, the pacesetter in electricity distribution and retail with majority of its shares belonging to Sabancı Holding and E.ON, achieved to be the 21st company, by an increase of nine ranks compared to the past year, in the Top 100 Most Valuable Brands in Turkey list, published every year by Brand Finance, a pioneering, global, independent, brand evaluation consultancy company. Achieving a great leap compared to the ranking in the past year, Enerjisa Enerji also increased its brand value from US$ 181 million to US$ 222 million. As the sole brand in the energy sector ranking in the Top 100 list, Enerjisa Enerji also improved its brand score to AAA. Enerjisa is also one of the 5 companies in the top 10 that gained strength this year.

We proceed by adopting a technology and sustainability-based strategy

Stating that he was proud of achieving a great increase in the Brand Finance list, Murat Pınar, CEO of Enerjisa, remarked, “We successfully achieved a great leap in the ranking from the 30th to the 21st in the Brand Finance list this year. This achievement is the result of the trust of our customers and stakeholders and the positive reflection of our investments as far as the markets concerned. At Enerjisa Enerji, we continue our operations by adopting a technology and sustainability-oriented strategy in electricity distribution and retail sector, which has a high growth potential in our country. For a greener and smarter future, we are devoted to continuous development and contribute to the environment and society we live in; hence, will continue to develop products and carry out investments that will ease the lives of our customers".

Preparing 5000 brand ranking lists and publishing around 100 reports for countries and sectors every year, Brand Finance considers whether brands make the required investments to strengthen their brands, whether they create a positive and demand triggering perception as far as the stakeholders are concerned and whether they achieve to reflect the perception to financial outcomes, while preparing the most successful brands list.