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Our goal with the SENTRUM project is to transform the designated location to A Centre For Tourism Practices Based on Sustainable Energy.

Sustainable tourism is not limited to the utilisation of clean and renewable energy resources. Maintaining ecological balance is the most meaningful intervention that could be provided by human hand in order to establish the balance necessary for improving the agricultural diversity, biological diversity, air, water, i.e., life, in the geography in question.

Mobilising all its power for its country and nation with its principles of 'giving back what it has got to these lands' and taking initiative when needed as private sector, Enerjisa, a member of Sabancı Group which has considered adding value to this country as its highest priority for over 90 years, feels in debt to hand down the beauties of our country to the next generations.

United Nations Development Program (UNDP) has been establishing partnerships with people from all segments of the society for more than 50 years with the purpose of building communities that can endure crises, and increasing and maintaining growth that would raise the level of quality of life, and offers global perspective and local insights that would contribute in creating strong individuals and strong societies in 177 countries and regions in the field.

And here we are, as Enerjisa, setting off to be the SENTRUM, i.e., the centre, of all these changes and transformations by uniting our powers with Sabancı University and UNDP.

We were inspired by our history to become a role model for the future.

Anatolia is the home of the oldest art traditions in the world. Kilim is one of the oldest known tapestry-woven products.

Kilim motifs consist of combinations of art, craft and story-telling.

These motifs that are characteristic to Turkish culture hand down to the next generations the hopes, fears, social statuses, beliefs, migrations, inhabited geographies, living conditions and thousands of stories sinking into oblivion.

Taking their knots that animate all these stories from the hairs of animals, and their colours from the roots of plants, kilims are one of the most tangible samples of "sustainable design" which reached to the present day.

Our logo, which has been designed according to a contemporary interpretation of Anatolian kilim motifs as monochrome, aims to minimize resource utilisation in printed media and parallels the sustainability perspective of SENTRUM.

The colour green in the logo represents harmony, growth, refreshment, productivity, modesty, reliability, courtesy, protection of natural resources and environmental awareness.

Tree of life
represents continuous development, growth and permanence. With the Sentrum project, we aim to improve the ecological balance of the location we are in in a sustainable and permanent manner.

Star motif, on the other hand, represents productivity, industriousness, light and intelligence. We are ready to provide guidance to everyone who wants to "transform" with the light we draw from our knowledge, experience, resources and expert staff. We aim to be a star by being a role model in local, national and international areas while providing both ecologic and economic development in the region, particularly in terms of gender equality, and also to rise the region's star.

While specially designed font and rounded edges support the general style of the logo, the letter "t" was imagined as the sapling state of the tree of life in the symbol.

Round edges give the logo an inclusive, sincere and "organic" tone.

Our logo is also the source of other lives.


What is the SENTRUM project?

The overall purpose of the project is to develop a Sustainable Green Destination Model and raise awareness on energy efficiency.

  • Support social, environmental and economic transformation in sustainable tourism.
  • Raise awareness on energy efficiency and using renewable energy resources; and contribute to community-based socioeconomic development.
  • Develop a measurable and repeatable Sustainable Green Destination Model at a selected destination.
  • Duration of Project: 18 months (01.06.2021 - 30.11.2022)

SENTRUM (Centre for Tourism Practices Based on Sustainable Energy) Launch Live Stream

Sustainable Development Goals to contribute.




Project plan


The pilot scheme of our SENTRUM (Centre for Tourism Practices Based on Sustainable Energy) project will consist of 4 phases in total. In the first phase, inventory of touristic assets will be created, energy efficiency analysis will be conducted for the region, participation of women in the region to the project will be ensured with a gender equality perspective and innovative financing models will be determined in terms of energy-efficient practices.

And the design phase of the model will include ensuring energy savings and conducting energy surveys for the utilisation of renewable energy resources and for tourism-related businesses in the region. Eco-sensitive transportation systems will be encouraged and the necessary improvements will be completed according the findings. Also, sustainable production and consumption strategy will be determined for the tourism destination and tourism ecosystem will be re-established in the region in line with the sustainable perspective by creating a green purchase and supply chain management strategy.

Moreover, a 'SENTRUM Coordination Office' will be established which will be open for the visits of local people and businesses as well as tourists with the purpose of raising awareness in all stakeholders as it relates to energy efficiency and utilisation of renewable energy resources.

Project will also receive support under the umbrella of Enerjisa's 'The Energy of My Business' brand.

This process which will be the starting point of a big transformation with its environmental, social and economic potential will receive support from Enerjisa's 'The Energy of My Business' brand in the subjects such as energy efficiency, saving, reduction of carbon emissions, utilisation of renewable energy resources, etc. with a focus on sustainability.

Thanks to the Centre for Tourism Practices Based on Sustainable Energy model which will start to be developed at tourism destinations, economy of the country will receive contributions and a more sensitive approach for the environmental issues will be adopted by educating the local communities.

Sabancı University's Creative Technologies Atelier located at Ayvalık Küçükköy which is also the location of our project, aims to raise individuals who have a high level of awareness for global issues as well as willingness and skills to find solutions for the problems and who can carry through sustainable development. As it relates to the science and technology trainings that will be given at Küçükköy Creative Technologies Workshop by Sabancı University's faculty members and students, the purpose is to provide these trainings initially for women and children in the age group of 8 to 15.