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Sustainability

Vision, Mision and Purpose

BRAND VALUE

We are one of the most recognized and trusted brands in Turkey

We are one of the most recognized and trusted brands in Turkey thanks to our investments, brand communication programs and customer-oriented and innovative product offerings. The strength of our brand is also supported by the strong image of our shareholders, E.ON, one of the leading electricity service providers in Europe and Sabancı Holding, Turkey’s leading business conglomerate.

We have outlined a long-term strategy with the goal of being a reliable and innovative brand with the highest brand recognition and a strong image in the market as we care for our customers and create value for them.

We have a reputation as one of the most admired and reputable companies in the energy sector and have been deemed worthy of awards in this area by numerous institutions.